97th Floor is an award-winning digital marketing agency. We specialize in SEO, creative, automation, paid digital advertising, and so much more.
The best metrics are the ones that matter to your business. But these may not be the standard set you see written about everywhere online. The marketing metrics you choose determine the direction of your campaigns.
Sans Serif vs Serif. There was a cry of outrage when Gap attempted to transition from their 20-year-old design to a fresher look back in 2010. While the brand was ready to push toward modernization, long-time customers weren’t ready to see the logo they’d known for years disappear.
Earlier this month our very own, Josh Moody wrote a great post that explained what TF-IDF is, and why it is ranking factor we should care about as SEOs.I won’t go into detail on what TF-IDF, or semantic analysis, is since Josh explained it very well, but I highly recommend you give his post a read if you are unfamiliar with TF-IDF.
We’re excited and proud to announce that 97th Floor is now officially a ROWE™ Certified Organization! ROWE stands for Results Only-Work Environment, and is a human resource management strategy that was created by Jody Thompson and Cali Ressler.
Maybe SEO was once a mysterious field, where no one but industry professionals knew exactly what went on, but no longer. In this day and age, every business needs to be informed and prioritizing SEO to truly thrive.
At 97th Floor, we believe in elevating people and brands that we believe in, and that starts with our employees. But everyone says that, right?
Mastermind 2022 October 3-5. mas· ter· mind | ˈma-stər-ˌmīnd 97th Floor’s Mastermind is an annual marketing leadership conference located in beautiful Park City, Utah.
Every team at 97th Floor employs the full range of marketing experts. So, when you commit to working with us, you get organic marketing professionals, paid-marketing (PPC) specialists, talented graphic designers, and experienced content managers who know what kind of copy connects with best with your audience.
Customer Search Intent. Palomar takes the guesswork out of keyword research. By analyzing large data sets of search terms and combining that data with ROI-focused metrics, marketing teams won’t just know the search terms they should target, they will know exactly which ones will pull in the absolute best ROI.
We know how to drive growth in cybersecurity, but you have unique goals and buyers — let’s have a 30-minute conversation about: Your current marketing efforts. 97th Floor’s team structure. Goals & KPIs. Personas & target audiences. Competitive landscape. Budgets.
By building content around your customers’ interests, you can ensure better traffic and improved conversions. But first, you need to identify exactly what it is your audience is looking for, and that means you need powerful keyword research from 97th Floor.
Gigamon is a tech company that helps businesses get the most out of their various network monitoring solutions. Even though Gigamon specializes in helping businesses better direct their network traffic, they were having some trouble directing organic internet traffic to their site.
The Utah Jazz, like most NBA teams, struggled to sell tickets during the summer league games. At the same time, the Jazz was dead last in their social media following out of all teams in the NBA.