Greg is SVP of Business Development at our Boston marketing firm PJA Advertising + Marketing. He’s got his eye on trends and his ear to the ground to help find and attract innovative companies in technology, healthcare, and other complex industries that need more effective B2B marketing campaigns.
As a digital marketing agency specializing in B2B and B2C marketing in technology and healthcare, we’re exposed to a lot of great thinking. And it inspires us to do some of our own. See where our exploration of brand strategy, brand marketing, change agendas and B2B marketing have taken us.
In Boston’s health sciences market, competition for talent is fierce. Here are 5 ways Corporate Communications, Marketing and HR can build employee engagement programs that create excitement among new hires, deepen ties among current staff, and make each employee an ambassador of the brand.
Change and challenge drive B2B marketing, according to the first-ever PJA and Aberdeen survey of top B2B marketers. Read the blog post for a summary of the survey, including 3 key ways to connect with tough buyers in any category.
The headline for this blog post is certainly a mouth full, but a recent corporate initiative and marketing campaign by the outdoor retailer, Patagonia, and its “Common Threads Initiative” certainly fits the description.
Jeffrey Porzio Sr. Director, Integrated Digital Operations. Jeff’s career is highlighted by over 15 years of development, design and project management in the digital market.
Modernizing Brand Positioning Through Inspiration. A recent story on Adobe’s CMO site strongly resonated with me. The gist was that brands have to give up ever-greater measures of control in order to engage today’s frustrated, customization-obsessed customers.
If you want to understand the future of luxury brands, you should take a close look at Shinola. This five year-old company chose Detroit — the original maker city — as the setting for a mission that is ambitious and unconventional: making watches and other highly-crafted products, creating jobs, and building a valuable design brand in the process.
As a digital marketing agency specializing in technology and healthcare, we help sell amazing things to the world’s toughest buyers. Our B2B and B2C marketing drives brand development – and sales. See how we make complex topics simple to help companies like yours get the attention they deserve.
What We Do. You solve the complex. We make it simple. PJA is a full-service B2B digital marketing agency. We see our role as living at the intersection of data and creativity. There are the things we create — advertising, content programs and experiential marketing. And then there’s the value we drive by finding gaps in the market.
PJA advertising + marketing understands the importance of employee engagement programs. Whether you’re rallying co-workers, launching a new corporate identity or putting a renewed emphasis on quality processes, PJA can help excite and engage your employees to maximize the potential for success.
PJA advertising + marketing provides media research, strategy, buying for B2B marketing and B2C marketing campaigns to increase brand awareness and generate leads. We use data-driven digital and programmatic media to drive results in display advertising and mobile advertising.