- Astute Group Strategic Marketing Consultants
30095 Northwestern Hwy
Suite 303, Farmington Hills, MI 48334
Annual planning is critical to the sustainability and overall success of any business. It sets the direction, aligns all resources and provides a gauge to measure performance.
The term marketing has different meanings to different people. With so many different activities falling under one umbrella term, it’s no wonder business owners have misconceptions about what marketing is and what it isn’t. Far beyond posting to social media once a day, it is a vital business function that creates return on investment, and isn’t just another cost for a business.
Product Marketing and Sales Enablement. Product marketing and sales enablement are the dynamic duo of revenue generation. It is rare to see a combination that fits together so well to improve results for both.
Targeting the Perfect Product Market Fit. Think of the game of darts, the board is the market, and the darts are the products or services. Aligning a product with a target market this is a good fit for the product’s features, advantages, and benefits are the equivalent of hitting a bullseye.
Overall, a GTM strategy is an essential component of any successful product launch or market entry. It provides a roadmap for success, helps companies differentiate themselves from their competitors, and enables them to use their resources more efficiently.
Why is a marketing plan critical? Because it is the map to growth and sustainability. It drives growth, generates ROI and efficiently reduces
The Go-to-Market strategy plan lays the foundation for generating product demand and accelerated growth. It guides the transition of a strategy into revenue growth. Rely on us to devise innovative go-to-market strategies that. To make it clear that your offering is the right choice while reducing the impact of price on the purchasing decision.
One Goal for Sales and Marketing. Today, sales and marketing should ultimately try to achieve the same goal, generating revenue. The sales funnel and the marketing funnel are beginning to look a lot alike. That is because marketing today must go beyond generating demand and qualified leads, today marketing is expected to generate revenues and fuel growth.
Astute Groups’ Outsourced CMO Services provide that caliber of marketing and revenue growth expertise to achieve your goals and make your vision a reality. An Astute Outsourced CMO will hit the ground running and instantly add strategic guidance, marketing expertise and leadership to transition marketing from an expense into an investment.
To set clear expectations and avoid the surprises of hourly rate pricing. The Outsourced CMO solutions below were developed specifically for small businesses, startups, and entrepreneurs looking to launch a new venture. Packages can be modified to meet your specific needs. Learn more about our Fractional CMO Engagements.
For your convenience, we’ve put together valuable information about Marketing Coaching Services to offer insight and understanding of the role an Astute Group coach performs for your organization.
Is Your Marketing Achieving its Full Potential? The best way to find out is a marketing audit. “What gets measured, gets improved”. Our comprehensive marketing audit will provide the basis for improvement by assessing all aspects of your marketing and providing a thorough assessment and recommendations.
Small business are “The Backbone of The American Economy” Nationally, small businesses account for. 48 percent of all American jobs; 43.5 percent of U.S. Gross Domestic Product (GDP)
The Astute Approach to strategic marketing services is built on the belief that the whole is greater than the sum of its parts. We integrate marketing strategies to achieve synergistic improvements to yield greater results. Our scope is well beyond Marketing Strategy Consulting, which is segregated and focused on individual marketing strategies.
360 Degree Digital Marketing Strategy. The right Digital Marketing Strategy is now extremely critical for Small and Mid-Size Businesses. The COVID 19 Pandemic accelerated the use of digital platforms overnight.
Market strategy drives custom acquisition, sales, revenue growth, and profitability. Do not make the mistake of thinking one size fits all.
Astute Group will fill the gaps by executing or managing strategic projects. We provide the marketing expertise that SMBs occassionally need. Develop or launch new products. Create a marketing budget. Develop tools for analytical assessment. Identify, assess, and validate new opportunities. Advise and coach executives and management.
Product Marketing Consulting. Product Marketing consulting that creates awareness, drives demand, and generates sales. Rely on our expertise to devise innovative strategies and provide proven tactics for Business-to-Business (B2B) and Direct-to-Consumer (D2C) companies to successfully launch a new product or increase sales of an existing product.