The need for a Washington, DC-based digital marketing consultant became evident as founder Scott Benson noticed many of the businesses in his DC neighborhood had under-optimized Web sites.
Even though large news sites can produce high quality content regularly, if the site doesn’t fix outstanding technical SEO issues, website navigation and poor user experience (UX) can cause low search results visibility due to the different algorithms that analyze and measure multiple website and content elements to determine relevance for ranking.
It is with great pleasure that I share some news with you. Starting on January 1st, Benson SEO will be my full-time passion obsession career! Over the past year or two I’ve been moonlighting as a search marketing consultants to businesses of all sizes while working full-time with a software company.
The reason 93% of all online experiences start at a search engine is because these people have a question that needs answered. That’s why the search engines refer to the words someone searches on as a “query”.Searchers have a problem that needs to be solved – whether that’s information or a product or service.
Recently, one of our clients clearly demonstrated how creating and implementing an SEO strategy that addressed fixing on-page and technical optimization issues positioned them for increased SERP visibility, higher CTR and more product sales due to current events happening around the world.
This post was written by Benson SEO’s Digital Marketing Manager, Grace Schlickman.Grace is an experienced SEO Specialist with a demonstrated history of working in the digital marketing industry, and has been a Benson SEO team member for the past year.
Everyone on the web knows that hyperlinks are blue and underlined. Why do web sites stray from this easy usability must-have? I’m not saying the links on every site MUST be blue and underlined, but they absolutely should be clearly formatted so they stand out from the normal text.
It seems the old SEO question of whether or not it’s OK or not to publish content on a subdomain is having resurgence. I’m assuming it’s a hot topic again due to the mad push by companies to engage in content marketing.
DC is a political, image-driven town, where the perception of a person or organization is reality – I know, nothing shocking there. This concept can be applied even at the small business level in Washington, DC.
Warning: No conclusions will come from this post. You’ll leave thinking, “OK, now what? Should I pay attention to Google algorithm changes or not?” To be perfectly honest, small business owners probably don’t need to read about changes to the SEO community provided they follow some best practices in their search marketing efforts.
The SEO process we’ve developed covers technical, content and conversion rate analysis to improve our client’s website performance in search results.
I see a lot of chatter online from businesses needing quick-and-easy SEO tips; however I fear much of the advice people receive is misguided. If I could provide the two most basic SEO Tips to small businesses needing better online visibility, it would be to first, check your site indexation, and second, make sure you write unique page titles.
Monitoring your brand online has become critical to stay ahead of your competitors and for full-circle customer service. Small businesses are not exempt from brand management, though budget is rarely earmarked for paid monitoring services.
Many companies are overly concerned with the perception of their brand. They spend countless dollars on brand campaigns, advertising, design overhauls and positioning statements.
Even though large news sites can produce high quality content regularly, if the site doesn’t fix outstanding technical SEO issues, website navigation and poor user experience (UX) can cause low search results visibility due to the different algorithms that analyze and measure multiple website and content elements to determine relevance for ranking.
A website redesign checklist can save you grief, heartache, lost traffic and reduced revenue. Benson SEO reached out to web design experts for their thoughts, and have compiled 8 tips you can use to make your own project list. Read our blog to learn more.
How is Conversion Rate Optimization tied to SEO? Learn how user metrics and conversion pathing can lead to big SEO wins.
A few months back we had the privilege of working with one of the nation’s top veterans support nonprofits. We were brought in through a partner to take a look at their SEO, but in doing so, immediately noticed some problems with their web analytics – their Google Analytics implementation was not tracking their visitors and their actions correctly.
Setting up Google Analytics for small businesses is an easy process, especially on WordPress blogs like this site. Learn how to get started.