I’m an independent content marketing consultant with a specialty in SEO. My services are designed for small to medium-sized SaaS and finance businesses
Would you rather be a grammar expert or an effective communicator? To be a content writer who can attract, engage, and convert prospects, you’ll have to choose.
Disclosure: Some of the links below are affiliate links. That means, at no additional cost to you, I will earn a commission if you click through and make a purchase.
Brian Clark of Copyblogger outlines 5 simple ways to start a blog post: Ask a Question. Share an Anecdote or Quote. Produce an Image in the Reader’s Mind. Use an Analogy, Metaphor, or Simile. Cite a Shocking Statistic. These are all great tactics for starting a blog post.
4. Create a Time Lapse. This is one of my personal favorites, especially for companies that provide any type of physical construction services. After all, watching a custom home builder construct a house in real time is about as exciting as watching paint dry.
Takeaway: Make it accessible. Keep it educational. To understand how this video makes a complex concept accessible, start with the message that appears on the video thumbnail: the amazing mechanism that allows your car to turn.
Whether you’re managing content writers, writing content yourself, or you just like to nitpick, this post is for you. It will teach you how to do a quick and dirty SEO audit for blog content.
For the past three 3 years, the most successful B2B content marketers have been more likely than the least successful ones to have a documented content marketing strategy.
There are two scenarios where you’re better off using a different formula for your blog post introduction, those scenarios are: You need to establish context for your reader. Your headline has already captured attention. QUEST works better in scenario #1 and IDCA works better in scenario #2. But more on that in the next two sections.
Business blogging has become all the rage as a relatively cheap, but integral part of a robust marketing strategy. The financial investment is minimal, but blogging takes a serious time commitment.
In early 2020, StreamSets was looking for an SEO specialist that could “take our SEO to the next level.” Specifically, they wanted someone to:
For the past three 3 years, the most successful B2B content marketers have been more likely than the least successful ones to have a documented content marketing strategy.
Your brain is susceptible to at least a hundred cognitive biases and plenty of inefficient tendencies. Especially when it comes to creative content writing.
For the past three 3 years, the most successful B2B content marketers have been more likely than the least successful ones to have a documented content marketing strategy.
Gated Content Planning. Sample of Deliverables: Industry Search, Social, and Media Trend Reports; A Creative Brief for Each Asset; Promotion Plan for Social, Blog, and Email
Copying a blog post from a separate word processor only to see your CMS wreak havoc on your formatting is beyond frustrating. Worse still, when you’re writing a post and you don’t have control of the final formatting, it reflects poorly on you.
I provide freelance B2B technology content writing services to real estate, healthcare, and marketing professionals. From project start to finish, I help you create quality B2B tech content as efficiently as possible.
Part Two of the Formula: Demian Farnworth and the Internal Cliffhanger. Farnworth wrote an article for Copyblogger about what he calls the “internal cliffhanger.”. The basics of it is this: Even after you’ve hooked a reader with your headline, your job is far from over. Every sentence is a battle to keep that reader reading.
With the rise of content marketing and the freelance economy there are enough titles for writers to make your head spin. SEO Writer, Content Writer, Technical Writer and Copywriter are the most popular ways you’ll see writers marketing themselves.