Trust – like protection from tampering or contamination, the use of safe and sustainable materials, and transparency about ingredients. Aesthetics – like innovation, updated designs, color, shape, and size. At BrandHive, we’ve been designing food packaging for over 20 years in the health and wellness industry.
Edit. Dim the lights and break out the popcorn. Save your footage to your computer and be sure to make a back-up before you start editing. Get familiar with your footage so you can make the best cuts with confidence.
“As we recently took another step forward in our rebranding and launched the new BrandHive website, it presented us with a good opportunity to look back over the time we’ve spent in business together.
BrandHive, a leading healthy lifestyle-branding agency, was retained by Coffee Blocks, the creator and manufacturer of an instant butter coffee beverage for active adults, to develop a brand story and messaging, as well as redesign their product packaging for a retail launch.The new packaging was previewed earlier this year and made available to retail customers nationwide in recent weeks.
Forget everything you know. I often feel like that is the new imperative for marketers in the modern world. It also feels on occasion like we in this profession are being collectively schooled in a new way to communicate and be relevant to our audience.
Perfect Storm Opportunity. The premise of this article is that there is a significant marketplace opportunity materializing which offers tremendous awareness and sales potential for the right brands.
Like you, the team at BrandHive is concerned about the spread of the coronavirus and we are all working from home as much as possible to take actions in social distancing.
“With a personal connection to the emergency facilities in our area, we understand firsthand the impact of COVID. Our company came together to purchase numerous masks, gloves and gowns, which we then donated to the local hospitals and prospective essential workers.
“It can be a challenging time for start-ups like Comet Bio given the economic uncertainty in this pandemic. Fortunately, the nutrition and food industries are less vulnerable to this market instability than the foodservice, hospitality and other sectors.
The health and fitness industry is fiercely competitive but filled with a ton of opportunity for growth and success. Your fitness club must stand out in such a crowded market, and you might be struggling to do so.
It’s a known fact that unhealthy foods and beverages are heavily marketed to children. Using social media, toys, games, sports, music, and apps, the food industry largely targets young people as a whole.
Most consumers are searching online for what they need. In fact, over 80% of shoppers research a product online before they even consider purchasing anything from a brand. Whatever the size of your organization, having an impactful website is an essential business tool to grow your brand.
Benefits of Strong Packaging Design. A study conducted by Westrock found that packaging drives 36% of purchase decisions. While the primary function of packaging is to protect the food inside, the main importance of food packaging design is to attract consumers. The ideal design not only conveys what the brand is, but what the brand stands for.
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Cognitive and Immune Health Product Prevalence. As I opened my email this morning, I was bombarded with articles about two things: cognitive health and immune health.
The Importance of a Brand’s Logo. More than any single piece of marketing communication you send out into the marketplace, the one most frequently seen is your brand’s logo.
On Friday March 21st, the Maryland Senate approved a bill to license naturopathic doctors in the state of Maryland. The bill was approved in the House the previous week leaving only the Governor’s signature necessary to achieve licensure in the state.
BrandHive, a global healthy lifestyle branding agency providing high level strategic planning and branding expertise to consumer packaged goods and value-based ingredient companies, was retained by Spinato’s, a Phoenix-based specialty frozen pizza brand, to create a new website and execute their public relations and social/influencer outreach programs.