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Digital C4 has been a true partner to us for over five years. In that time, they have systematically helped us build a significant audience for our blog through smart content development and solid SEO. They are fast, responsive, and always come to the table with clear thinking and good ideas. Jean Fleming. VP, Marketing & Digital Strategy, NWEA.
Blogging benfits your business in a variety of ways. Start blogging as part of your content marketing strategy this upcoming year and discover all of its advantages for yourself. If you don’t have the bandwidth to be a consistent blogger, we can help!
Set apart important facts by using bold (or even italic) text. As stated above readers do a lot of scanning and bold text stands out. The second thing you should do is keep the most crucial information at the beginning of each paragraph. These are crucial steps to gaining and keeping readers. Test your site’s readability on a friend or colleague.
In the words of the A-Team’s John “Hannibal” Smith: “I love it when a plan comes together!”. In this case “the plan” was more of a general aggravation and fear that lingered over four months and ended with a simple answer for saving Content Marketing from itself before it’s too late.
The importance of content creation cannot be overstated. It’s a key component for search engine optimization (SEO) success. It often forms the offer strategy in successful paid search marketing efforts. And it’s a core component
Marketing needs to reach across the divide and leverage the wealth of knowledge that sales can provide about the targets they are trying to reach. The information they can garner is far too valuable and the assumptions that many in marketing make are not always accurate. Both teams need to work together.
Way back in 2009, Google announced that they no longer use Meta keywords and description tags as ranking factors, but that doesn’t mean that they should be ignored. We still use the keywords tag as
Mobile users are shopping and searching for information on their phones more than ever. In fact, according to eMarketer, the average US adult will spend 3 hours and 43 minutes each day on mobile devices.
This is the first post in a four-part series that my business partner, Jason Nuss, and I will be writing on pay-per-click (PPC) best practices.This first post will cover the importance of setting campaign goals and objectives.
Have you heard? Google made another sweeping change to offer an improved way of listing local businesses in search results. Say “bye bye” to local 5 or 7-packs and “hello” to the new and improved 3-pack layout as Google moves toward offering more mobile-friendly search options.
In a recent post on digital marketing acronyms my partner, Chuck, broke down PPC and SEO – pay-per-click marketing and search engine optimization – and how they are both part of SEM, or search engine marketing. And while SEO and PPC – in this post I’m referring mainly to Google Ads – are separate search tactics, they work best when coordinated together.
There’s a lot that can go into creating a manageable keyword list for your website but seeing as though this is an SEO 101 post, I’m going to keep things high-level. Why do you need a
Bounce rate is an SEO key performance indicator (KPI) that we review with our clients on a regular basis. It’s a metric that can help us understand how people interact with your site and content, and the lower the bounce rate the better.
Are your SEO efforts being successful? It’s hard to know for sure unless you’re tracking and measuring results. Key Performance Indicators (KPIs) measure the success of your SEO efforts and tell you whether your strategies are fruitful, or if they need tweaks to produce the results you want.
Search engine optimization (SEO) should most certainly be part of your digital marketing toolbox heading into 2020. Competition for search engine rankings and organic traffic continues to grow requiring a website and content to be properly optimized for search.
Check out the current and past awesome clients we have helped with online visibility, and marketing challenges. Every client makes us better!
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