Evenbound is a full-service digital marketing agency specializing in inbound marketing, HubSpot services, and website design. We help our clients grow.
Solution #1 was geared at leveraging the sales team’s knowledge to help marketing. Solution #2 leverages marketing’s unique skills to help the sales team. Here’s how. Your marketing team’s job is to nurture leads to the point that they’re ready to send over to sales.
ROI = (Profit – Marketing Campaign Cost) / Marketing Campaign Cost. Let’s say you spent $1 on a marketing campaign. (Bear with me, we’re going for easy math here.) Let’s also say that campaign earned you $5 in sales. For every $1 spent on marketing, you earn $5 in sales. Your ROI ratio would be 5:1.
Inbound marketing instead encourages consumers to self-qualify, and search for and find the information and the solutions that best fit their own problems and pain points. Content marketing is a major component of that inbound marketing methodology, especially in a consumer’s early stages of the buyer’s journey.
The key to successful social media marketing for construction companies is consistent, quality posting. If your company is new to social media marketing, don’t overcommit or overextend. Start with just one platform, two at the most, and focus on growing your following there first, before you expand. 03.
Lead scoring is the process of assigning value to each lead you generate. Most companies function on a point system — the better the fit and interest of the lead, the greater the score of that lead. Lead scoring helps marketing and sales align their efforts so that everyone is always putting the most effort towards the leads most likely to close.
HubSpot buyer personas give you greater insight into how your marketing efforts are performing on a persona-by-persona basis. You can see which buyer personas respond best to your email campaigns, newsletters, specific landing pages, CTAs, and more. You can also create entire marketing campaigns around a specific HubSpot buyer persona.
It’s easy to use, easy to implement, easy to change, easy to track, and easy to update. And if you’re considering digital marketing at all, WordPress is definitely the first CMS to consider. It comes with a ton of SEO benefits built-in, and you’ll be able to integrate any and all content marketing best practices with the touch of a button.
Career Openings. We’re a team of fun, upbeat, friendly professionals. We love what we do and we take pride in making our clients happy. If you love marketing and you like cool people (well, we think we’re cool) you might just be a great fit for the Evenbound team.
Here at Evenbound, we help our clients get qualified leads by developing email marketing campaigns that speak to each of our clients’ unique, segmented email lists. We carefully craft content that engages your leads and nurtures them through their buyer’s journey with content offers, calls-to-action, and more.
The Evenbound free website grader lets you grade your site against key metrics like performance, mobile readiness, SEO, and security in seconds. Start now!
We use inbound marketing strategies to create growth for our clients and ourselves. As we like to put it, we know the way because we go the way. Our process is designed and proven to drive qualified traffic, convert qualified leads, and ultimately help you acquire more of the customers who keep your flywheel spinning.
Serious Results. Serious Fun. At Evenbound, we’re all about helping our clients grow. We use inbound and outbound marketing strategies to deliver you the qualified traffic and leads you need for serious growth.
We start by defining your user and work towards creating the ideal digital experience. We engage our Project Managers, Content Strategists, Designers, Developers, SEOs, and more. The scope of our team’s work defines the project prices. Typically, we see project ranges for HubSpot CMS in the $30,000 to $60,000+ range.
We’ve been helping real estate developers with marketing and sales since 2004. Our president, John Heritage, spent the early part of his career working in various marketing and sales roles for major real estate developers. He has designed go-to-market strategies for entire communities that sold out entire phases in just hours.
” Evenbound was a dream to work with and created a site that exceeds our wishes. Each step of the process was well-planned and thorough – from meeting with our team for an exploratory session, to presenting the initial design, to fielding countless emails as we finalized every detail – the team was responsive, professional, and efficient.