Google Ads PPC Engineer. Ryan Dumouchel joined TLM in March 2009 after graduating from the University of California, Davis with a BA in Sociology and a Certificate in Paralegal Studies. Ryan has been Google Ads certified since the start and a master with SEO. Ryan’s skills with PPC and SEO are only eclipsed by is his knowledge of sports trivia.
If there is one thing that separates winners from losers in LinkedIn it is their connection request. A connection request is sent to the person you are saying hello to and limited to 300 characters and spaces.
We love working with the team at Torchlight. The way they present data to help us make decisions is the perfect fit with our design team. They do so well with our Google PPC Ads that we are having them consult us on Amazon PPC next!
Since 2008, our Google Ads experts have written an open letter to Saint Google. We believe that at least one of Saint Google’s Elves or maybe even the big SG himself reads our blog because we have gotten lots of things that have been in our letters.
The Goal Of A SEO Content Strategy Is Utilize Creating New Website Content & Updating Existing Website Content To Get Google To Pay Attention To Your Website.
In this article, we will explore the basics of how to professionally manage a Display Campaign. From a high level, targeting is done with keywords, audiences, and direct placements.
Google loves automation and they have been trying to automate every facet of Google Ads since October 23, 2000, the first day of AdWords operations.They would love to have all four million advertisers just set it and forget it.
In a simple example if the page had 10 points and the keyword had a density of 10% then the page would get 1 point. Nobody knows the exact math but most experts will agree that optimization works like this. If you have those 10 points and compete for 1 keyword you get 1 point. Compete for 2 and you get 0.5.
This is the first in a series of articles on how to build your Digital Sales plan. The foundation of a Digital Sales Strategy is an understanding of the Ideal Customer.
Digital Advertising is one of the best ways to achieve fast results for your business. A key player in any Digital Advertising strategy is Pay-Per-Click Advertising.Google Ads is one of the most commonly utilized platforms in Digital Advertising as it allows us to display ads on Search Engine Results Pages (SERPs).
SEO Structure. The first part of SEO starts at the structure of your website. Elements such as your title, headings, meta description and ALT tags play a much bigger role on how you’ll rank on Search Engine Results Pages (SERPs) than you might think.
Without measurement your advertising investments are entirely faith-based which leaves you to make decisions based what you believe rather than what you know.
15+ Years Of Quality Services in Digital Marketing & SEO. Torchlight Marketing has an exciting history starting back in 1987, and although our business model has changed over the decades our passion and involvement in technology has remained the same. Use the interactive timeline below to learn about how we have adapted.
John Wanamaker is a legend in marketing and in his day, finding wasted advertising was impossible. The world has changed and the good news is his statement is no longer entirely true.
I once employed a retired CalPoly professor as my bookkeeper. We would frequently talk about society during our breaks as I enjoyed stories from his life experience.
Word Clouds allows you to input a URL and generate a shape that shows what words are used most often on that website. This tells us how the internet (more importantly, Google) sees your site based on what is on it.
There are as many ways to implement Google Search Ads as there are grains of sand on a beach. In this, we are going to explore our Top 10 campaign strategies. Business/Industry Target. Radius Targeting. ABC Keyword. Single Keyword Ad Groups. Fishing aka Keyword Research. Competitor Targeting. Time Slicing.