The Big Summer Myth: Why Market? Everyone Is On Vacation! I can’t tell you how many companies I have worked with, have held up on marketing initiatives because of this belief. While many do take a week or two off and take a vacation in Summer, hardly anyone I know can afford to take the whole Summer off. But many still think Summer is a bad time to advertise.
It’s a New Year. The economy is doing great. Logic says every business can grow in 2018. That may be true but to make sure your business has its best year ever, I offer these recommendations for you to consider adding to your New Year’s resolutions. Set-Up A Marketing Budget. You know you need to spend money on Marketing. Make a decision on how much and make it a budget item.
How To Improve The Effectiveness Of Your Email Marketing. Many businesses are utilizing email marketing to stay in touch with customers and prospects. This is particularly important now as so many are working from home. But low open rates can be discouraging to marketers. This month I want to address ways to improve open rates and overall effectiveness of email marketing.
As a result of the pandemic, doing business has moved massively to the Internet. Instead of face-to-face calls and meetings, businesses now rely on Zoom meetings, email and texting. Chances are your customer or prospect may not be in the office. Every business must now look at their Website and see if it answers these 5 questions. Does your home page clearly explain what you do?
Our Sites are designed and built in Charlotte, NC by experienced marketing professionals. We’ve built Websites for over 20 years will be here in the future to support you. We do not use proprietary coding so you’ll always have a Site you can manage. That’s why we’ve been named a Top 10 Charlotte Website Design Firm by Digital.