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There’s plenty to say about my beautiful wife and my dynamite daughters, but instead I’m staying focused and sharing five reasons why it’s easy to love this gig: First, you meet a lot of different people. If you like variety, working at a PR or social media firm is the gig for you. Clients, colleagues, partners, vendors – the list goes on!
The first way marketers can segment emails is by using demographic data — such as age, gender, company position and income level — to tell you about a contact’s needs and interests. For example, if you’re hosting a local event in Boston and you know a segment of your audience lives in the city, you can target them with a specific email.
The quickest way to turn off Millennial consumers, and especially busy moms, is to tone-deafly talk about your brand without providing any value to your audience. Brands should get out of their own way and help engage with Millennial Moms in a way that can either teach them something, make them laugh, or create an emotional connection.
Adjust Your Framing. You should position yourself about an arm’s length away from the screen. Follow the “rule of thirds” by positioning your eyes at approximately the upper third of the frame. Leave a bit of space between the top of your hair and the top of the frame. In the video world, this space is termed “headroom.”.
By Matter. In the part one of this series, we dug into the analyst relations landscape and the importance of boutique firms as a good place to start your foray into AR. But of course there is certainly a different level of cache that the big guys bring to the table. Being listed in a renown report goes a LONG way.
Welcome! Today is Part I, Leveraging Video as Part of the Marketing Funnel. #1. Transition to Virtual Events. With in-person events and conferences no longer an option in the current environment, consider launching a digital conference, webinar or meet-up. Virtual events are a great way to connect with your audience and expand your customer base.
Welcome to Matter’s Customer Experience 20 list, or ‘CX 20’. Each quarter, we’ll highlight the market’s top 20 thought leaders who are advancing CX knowledge, news and best practices across various industries – from retail and logistics to advertising and more.
By Jacqueline Jhoda. As summer comes to an end and fall quickly approaches, we can almost feel the change in the air. But it’s not just the seasons that are shifting — many of us are making big moves, whether to a new state, new school or new job. And the media landscape is no exception, undergoing plenty of changes in this past month alone.
Nolan McCaskill joins the Washington, D.C. bureau as an inaugural reporter, supporting the launch of a new congressional beat. After spending the past seven years covering science, Deborah Netburn moves into her new beat covering faith and spirituality. Leila Miller a reporter at the paper since 2018, will now be the Mexico City correspondent.
Discover how we’re forging connections within Matter and throughout our communities. Diversity, Equity & Inclusivity (DE&I) workshops; Mandatory agency-wide diversity and inclusion trainings, in collaboration with Brave Trainings; Elevating Black voices “virtual book club”
That’s why Matter goes above and beyond to provide exceptional benefits and fun bonuses to our workforce. Flexible spending accounts (healthcare, dependent, commuter) Comprehensive time-off plan (including holiday, PTO and sick time) Freeze Fridays (Every Friday throughout the year, Matter allows employees to start their weekend at 2pm!)
View a collection of Matter client case studies across services including Design, Branding, Digital Marketing, PR, Video, Strategy and Planning.
At Matter, we utilize the whole of our capabilities across pr, creative, digital marketing and strategic planning to create fully integrated campaigns.
CREATIVE SERVICES. Arresting visuals bring your story to life. Matter’s in-house creative group is chock full of award-winning audio, video, graphic design, and animation pros. Drawing on insights from your brand and target consumers, our team crafts content designed to educate, inspire and create action.
Matter produced our first virtual awards show, full spectrum. Our 8-year-old event is typically 1000+ attendees at the House of Blues, and Matter helped us bring it online with class and creativity – to unbelievable reviews.
We’re here to do two things: drink coffee and elevate your brand. With a holistic view of your strategy, we leverage our search, creative and social expertise to deliver custom, data-driven marketing programs.
Media + Analytics. Everything is media. Media is everything. We harness consumer insights to create media experiences that reach your audiences with the right message in the right place at the right time—ensuring richer engagement, deeper insights, and more meaningful results.