Want to improve your website’s UX? For just $499, seasoned UX pro Eric Sharp will put your website under a microscope & find 10 ways. 48 hr turnaround!
Since 1999! Increased E-com website’s revenue 2,000% in under 3 yrs. From $2k/mo to $40k/mo. Averaging 300% increase in organic traffic via SEO. Within 18 months or less. See SEO Consulting. Led a complex website redesign for a billion dollar public company. Which included the acquisition of a competitor & inherited website.
To nail a website’s visual design (aka look & feel), it demands research, creative activities, and organized collaboration. Follow these 6 recommendations for a smooth creative process and a website that’ll align with your brand’s personality. Business, ROI Conversion Measurement, Data.
Achieving the dual readership path requires proper formatting (also called ” Chunking “) through the use of: Compelling Subheads. Allows readers to get an overview of your content quickly. Line Breaks. Forget some of what you learned in 6th grade English!
The ultimate goals of improving your website are better traffic (not just more), increased sales/leads, and higher efficiency — the key metrics for a solid ROI. These 12 specific ideas are categorized into four topics: 1) Research, Data 2) Conversion 3) Content, Google Friendliness, and 4) Maintenance, Functionality. Table of Contents.
7,500. $100. 2%. 150. $15,000. Cha-Ching! Assuming these 2,500 additional visitors is quality traffic, a website can expect to receive an additional 50 orders and increase sales by $5,000 a month. Now, this isn’t an exact science. If conversion rate fluctuates, which it will, your total sales will fluctuate too.
Outdated websites typically run old technologies (e.g. Flash, Frames, Hit Counters) and give the impression the company hasn’t left 1999. This creates the perception that the company faces similar technology incompetence — which impacts almost every single aspect of today’s business. 6. “They won’t keep my data safe and secure”.
Traffic Analytics – demographics, pageviews, marketing channels, conversions (to name a few) Heatmaps – where people are clicking. Scrollmaps – how far people scroll (it’s a myth that people don’t scroll) A/B Tests – also known as “multivariate testing”, a method of scientifically testing different designs.
Whomever has copywriting responsibilities in your organization, ensure they have a fresh set of eyes before publishing. Every single person wanting to generate quality website content needs an editor in their life. 2. Broken Links. These issues can frustrate users and dissolve engagement pretty quickly.
Rebuilding a website takes money, time and people. If you’re on the fence, here are reasons 10 reasons why it might be time to start planning your website rebuild.
The 5 core elements of websites that convert. Calls-to-action. Of course, this is top of the list. A site-wide call-to-action (most critical to your business, typically an overarching CTA) and a strategic page-by-page call-to-action (e.g. opt-in, download, click-through to a landing page) is a formula that works. Valuable Content.
The Art of SEO. Search Engine Optimization also demands artful copywriting. When done well, it’s engaging, effective, and encourages action (aka conversion). Great copy doesn’t repeat the same keyword over and over again or attempt to trick Google (good luck with that). Spammy SEO writers lose sight in whom they’re actually writing for.
Either there’s “Not Enough”, something was “Unplanned”, or there were “Too Many”. 7. Increases Leads for More Sales. Your website should outperform your best salesperson. A smart website is better than your best salesperson because it can communicate faster and more convincingly, while maintaining a unified voice.
Get in our head (careful) as we bring our website expertise to you visually. We’ll provide quick website How-Tos, Website Deconstructions (showcasing both the good & bad), and Whiteboard sessions meant to unpack complicated topics.
We should have some after 20 years. Rooted in our experience with; client diversity size & type (B2B, B2C, Non-Profit), web technology, data, lessons learned, & wins!
These budget conscious engagements tackle very specific, yet common, website issues. Start at $2,500 and completed in 2 to 8 weeks. Websites are like snowflakes, there’s no two alike. If you’re facing unique problems, we can step in for 1 month, or up to 12, and fill in the gaps where help is needed.
60 Min. Virtual Meeting. Eric provides a virtual 1 hour consultative walk-through where he’ll share each recommendation and answer any questions. You get full access to a seasoned website professional with 20+ years experience for 60 minutes — you’ll be pleasantly surprised in how much ground is covered.
Have writers and marketers on your team, but need the “glue” to pull everyone and everything together to form a content plan that’ll be loved by Google? Stop staring at the blank screen & let’s get to work.
Small to mid-sized businesses face ongoing problems with their websites and marketing. A recent WSJ study found more than half (54%) are concerned with “technology outpacing their ability to compete”. A website — that is rooted in technology — can plague a business or help generate profit.