Being a successful SEO professional takes strong determination, thorough discipline, constant learning and a lot of consistent hard work. Your experience in dealing with difficult projects also matters a lot.
We are about to say goodbye to this forgetful year. 2020 would probably be one of the very few years in my life that I would remember all my life, obviously for an odd reason.
I wrote an article towards the end of 2020 highlighting the fact that it was a forgetful year for the human race. However, it was still a blessing in disguise for many online businesses as new opportunities were created and new ways were discovered to expand existing businesses.
In this article, we will learn about Conversion Rate Optimization (CRO), its major benefits for businesses and the important tips on how to improve CRO.
As of 16 May, the number of total Coronavirus cases worldwide is over 4,641,376 with over 4,641,376 deaths and over 1,767,389 recovered cases.
Digital marketing has come a long way. Every business today is depending on a foolproof digital marketing strategy for growth. Due to the recent pandemic, many offline businesses have started going the online route, and that’s why the demand for online marketing has become all time high.
Do you think optimized anchor text is a search engine ranking factor? If you have spent some time in the SEO industry (whether a newbie or a veteran), you know what anchor text is and how it matters.
Not so long ago, Google announced their AI search updates. The name ‘AI updates’ suggests that it is not one update, but a combination of multiple updates that focus on providing the most useful AI-driven information to the online searchers.
It is true that Covid-19 has changed the way we used to live our lives. Eight months ago, the scene was completely different, and now we can’t even go out of our house without a mask or sanitizer, sit or talk with friends at a public place or gather along with people at an event.
What is “product-led content marketing”? As the name suggests the entire process of content creation plus content marketing with all the focus on the product is known as product-led content marketing.
We have been offering SEO services for the last 12 years. We always have had an idea that it’s difficult to do SEO for news sites or blog sites.
Let me talk about my experience in the last 20 odd months at our own agency. It’s been bitter-sweet to be honest. If I compare between the pre-pandemic era and the ongoing Omicron crisis, I notice that a lot has changed.
Focus on your website content, and your website would see an increased visitor engagement. And an increased visitor engagement rate means increased sales.
Are you doing traditional marketing for your business and worried about the constantly declining ROI figures? You are not alone. This is now a common thing to a lot of small and medium businesses that are solely dependent on traditional marketing strategies.
If you are running a business on the internet, you already know the importance of internet marketing. You also know the power of social media today.
Local Search Engine Optimization (SEO) Online searchers have changed their way of doing the search. Their search behaviour has totally shifted to high-priority, long-tail keyword phrases.
In 2016, we switched from our 4 years old custom-coded HTML site we had been running since 2012 to the WordPress site that we have now. It’s getting another redesign these days and if all goes well, an awesome site would be ready in about a month.
If needed, we would start re-doing the current site (because your visitors will react immediately to how your site looks.) A modern, attractive and highly functional website can help boost the conversions easily.